Horta, spin-off of Università Cattolica del Sacro Cuore, was born in 2008. Its mission is to increase the value of research by transferring the technological innovation to practical agriculture at national and international level, by developing new cropping strategies, methods and products. The core activity of Horta is the development of Decision Support Systems (DSSs) for sustainable crop production based on new Information and Communication Technologies (ICTs). DSSs collect, organize, and integrate all types of information required for producing a crop; then analyse and interpret the information and finally use the analysis to recommend the most appropriate action or action choices. Nonetheless, the decision itself is the responsibility of the user, and the DSS is not designed to replace the decision maker but to help in making choices by providing additional information.