The Rainforest Alliance’s ambitious mission is to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior.
All of us depend on the Earth’s land surface to provide us with nourishment, drinking water, and the wood we need for shelter and warmth; billions of us depend on the land directly for our livelihoods.
Agriculture, forestry, and tourism are three industries that have huge impacts on forests and land worldwide. So the Rainforest Alliance works with farmers, foresters, and tourism entrepreneurs, providing them with training and guidelines so they can minimize their environmental impacts, while earning stable incomes. Their sustainable practices may earn them certification through the Rainforest Alliance Sustainable Agriculture Standard, the Forest Stewardship Council standard (which was co-founded by the Rainforest Alliance) or the Rainforest Alliance’s UN-accredited tourism standard.
Our initiatives have an overarching goal: to safeguard the health of forests and communities. What’s at stake is immense, so it’s crucial we know if we are we meeting that goal. Measuring the impact of what we do is integral to how we work.
During the Rainforest Alliance’s 30 years, we have seen—and been a part of—impressive changes within the business community, which has embraced sustainability practices slowly but steadily. Today, the Rainforest Alliance works with hundreds of businesses that seek our guidance to help ensure their goods and services not only minimize any negative environmental and social impacts along their supply chains, but also provide positive benefits to communities and the planet. If you are a business-owner who would like to take part, visit our business site.
As consumers, we all have tremendous power to advance sustainable land-use and business practices. We can choose which organizations to support with our donations. We can choose to purchase only those goods and services whose production did not harm forests, biodiversity, or communities. We can learn why the choices we make matter so much and then share what we learn.
Caring consumers can look for the little green frog, a trusted symbol of sustainability, and know that the projects they choose to support and the goods they choose to purchase are helping to rebalance the Earth.