From 01/01/2016 to 31/12/2019

VINOVERT is an innovative project for the wine sector in SUDOE region (wine and vineyard businesses in the Southwest European region) over the period 2016-2019, in order to guarantee the competitiveness of companies in the long term.

The project focuses on news market requirement in terms of health and environment. Anticipate the new demand for sustainable viticulture offering guarantees of 'naturalness' and environmental responsibility is key.

The project will reach 3 main objectives :

  • Understand the reality of consumer and citizen arbitrations on pesticide, naturalness, social responsibility issues;
  • Develop concretely on the ground the viticulture ad oenology evolution possibilities, while evaluating the production (additional) costs and the productivity gains;
  • Explain the behavioral locks which oppose to the demands of rupture and the possibilities of institutional and regulatory reorientations.

Vinovert is a consortium composed of 16 partners throughout Spain, Portugal and France).

Funded by Interreg SUDOE

Supported by Agro Valo Méditerranée (mutualised team INRA, INRA Transfert and Montpellier SupAgro)

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